I'm 70 years old with very white hair. Some natural curl still so I like to bump that up a bit with styling product especially since my crown is starting to thin. Many brands are too crunchy, too greasy, too stiff, too fragranced (gah!) , or too yellowing to pure white hair. Rowe Casa hair gel is perfect. A little goes a long way. Smells lightly fresh. Bounces the curls when I diffuse dry. Unsolicited compliments from my hubby of 47 years! I like the hair spray too for windy days.

My husband uses the gel everyday! It holds really well and lasts a long time!

I absolutely love this gel. It holds my curls extremely well. My hair goes to my waist, and I only need a quarter size for everything to be covered. With other gels, the smells and scents give me a migraine. The smell with the gel is not intrusive and is great for sensitive noses.

I've been searching for a good mousse or gel without the toxins, this is the one! My hair is frizzy with a little curl and this stuff tames the beast! It feels great, and lasts all day.

My boys love this gel! 😀 it has a great hold without the heaviness like most gels