I've been through more natural deodorants than I'd like to admit — most either stop working by noon or leave my pits irritated within a week. Rowe Casa's has been the exception.

The texture goes on smooth (no white cast, no staining on clothes, which was a dealbreaker with a couple other brands I tried), and the scent is subtle rather than overpowering — I went with Vanilla + Mint and it's genuinely pleasant without being cloying. Odor control has held up through a normal workday; I do reapply if I know I'm in for a more intense workout or a hot day, but that's true of every natural deodorant I've used.

The ingredient list is clean — coconut oil, arrowroot, zinc oxide, essential oils — no aluminum, no parabens, nothing that makes me second-guess putting it on my skin every day. My skin hasn't reacted at all, even on days after shaving.

If you're transitioning from a traditional antiperspirant, give it a week or two — like most natural deodorants, there can be an adjustment period while your body recalibrates. Once past that, this has become a staple in my routine.

This deodorant far exceeds all the other non-toxic brands I've tried. It applies way smoother, isn't messy, the smell is strong and it gives good coverage. Occasionally on a really hot sweaty day I may need to reapply in the afternoon but I immediately feel refreshed and it holds me through the rest of the day. I've also broken out in rash from other brands and have yet to have this happen with Rowe Casa.

The vanilla mint scent is SOOOO good, the only negative is my toddler is constantly shoving his nose in my armpits trying to get a whiff and I'm constantly fighting him off.